MSQ
The people behind the machinery
The client came to us wanting to build an image library for internal and external use. They needed something authentic that showcased the real people doing the work. We developed a concept that used machinery and manufacturing processes as a way to frame and highlight the skilled workers. I collaborated with the photographer on location scouting and planning the image compositions. On shoot day, I supervised everything on the ground, then handled the colour grading and provided retouching notes to make sure the final images were spot on.
