Get Ready QLD

Disaster preparedness campaigns usually reach people on the couch, which is the one place they can't act on the message. So we partnered with IGA and put this one where the tinned food, batteries and bottled water actually are — in the aisles, at the moment a trolley is already moving. Getting ready stopped being a chore for later and became three extra items on this week's shop. I art directed the campaign and ran the rollout across the store environment.